The Best Gym Membership Software to Automate Sales and Marketing
If you want to max out the growth potential of your gym, then you need to figure out how to ditch your manual sales process and find a way to automate your sales process.
Many membership management software programs promise all-in-one capabilities, but many fall short and most don’t integrate with any other useful software.
If you want to learn about WHY and HOW you automate your gym’s sales process, check out this article.
The focus of this article is to create a list of gym membership management software and grade them on their ability to automate the sales process.
The most important elements of automating a sales process are as follows:
- Automated emails
- Automated text messages
- Automated tasks
- The ability for membership management to share data with other software
Here’s the current list of the programs we’ve reviewed. We will update this and add more as we’re able to review them.
- Mindbody
- Wodify
- Triib
- Zenplanner
- Pushpress
- Wodhopper
- Glofox
- Rhinofit
- Sugarwod
- Boxcommand
- Rxgym
- Pike13
- Wodtogether
- Beyondthewhiteboard
One final note: While many of these software solutions provide a way for someone to go to your website and fill out a short form to sign up for a free class, session or package, we DO NOT suggest you do this if you want more members and revenue. Why? It converts poorly because many of the forms are lengthy, they lack simplicity and act to serve YOU, not the end user. All in all, it just takes too much time. We like to make these types of forms a “step 2” item for them to fill out.
Wodify
If you’re a CrossFit® gym, you’ve likely heard of Wodify. It’s one of the grandfathers of affiliate membership management. It is a solid platform. Not the cheapest, but it is a solid application. Wodify is a great option, not surprising since Wodify has been around since a lot of you guys moved from the whiteboard to the flatscreen.
Automate Emails – Yes
Automate Text Messages – Yes (with our GymEngine™ software)
Automate Tasks – Yes (with our GymEngine™ software)
The ability for membership management to share data with other software? – Yes, with Zapier.
Wodify’s Zapier connection is super powerful for automating your marketing & sales. It offers 6 actions and 4 triggers.
Wodify – Grade A
Triib
Triib is a newer software that boasts simple management and offers some follow-up sequences, but overall, it falls short. The biggest shortcoming is the inability to connect to anything other than adding someone to a Mailchimp email list – it’s 2019, not 2009. If Triib offered a nice Zapier connection I’d be a lot higher on this software. They are newer and I’m told Zapier is on the roadmap…
Automate Emails – Yes (with our GymEngine™ software)
Automate Text Messages – Yes (with our GymEngine™ software)
Automate Tasks – Yes (with our GymEngine™ software)
The ability for membership management to share data with other software? Only Mailchimp newsletters 🙁
How to Automate for Triib gyms
We’ve created a workaround for gyms using Triib to automate their sales process. We’ve built the entire lead generation sales process in our GymEngine™ software. Your website/landing page lead form connects to our GymEngine™ software where a 7 day+ sales process will invite them in, ask them to schedule their first session, remind them and follow up if they do/don’t make it with only one manual input from gym staff.
Triib – Grade D
Mindbody
Mindbody is one of the OGs of membership management software. These guys are huge. They handle membership management for thousands of fitness businesses, gyms, studios, etc.
Surprisingly, they don’t have a Zapier connection, but they do connect to our GymEngine™ software and we’ve been able to fully automate a gym with just that access point. This means you have to potentially modify a package in Mindbody to make it all work, but it IS possible to 100% completely automate your sales process from lead to your front door.
Automate Emails? Yes
Automate Text Messages? No
Automate Tasks? No
The ability for membership management to share data with other software? Yes, but limited.
How to Automate for Mindbody gyms
We’ve built the entire lead generation sales process in our GymEngine™ software that integrates seamlessly with Mindbody. Your website/landing page lead form connects to our GymEngine™ software where a 7 day+ sales process with email & text and will invite them in, ask them to schedule their first session, reminds them to show up and follows up if they miss their start date – 100% on autopilot.
One CrossFit gym went from 145 members in a downward trend to 180+ members in 3 months while losing 20 “old” members. The biggest reason they had success was because we automated what they wanted to actually happen. We realized their routine kept getting interrupted and once we automated it, they started to really grow! No big ad campaigns or anything…just increased conversion rate!
Mindbody – Grade B+
Zenplanner
Zenplanner has been around for quite some time and is a large gym management software provider. Surprisingly, they do not have a Zapier integration. They do have a webhooks application, so if you’re savvy with webhooks (ie – you have some coding skills), then you’re good to go. If not, you’re in trouble because you won’t be able to integrate an automated sales engine such as our GymEngine™ software and Zenplanner. They do have an integration with Infusionsoft or Keap or whatever you call it these days. Pricing starts at $99/mo, but rises very quickly to $350+ – it’s an old system that is confusing and time consuming to work with.
Automate Emails? Yes
Automate Text Messages? Yes (with our GymEngine™ software)
Automate Tasks? Yes (with our GymEngine™ software)
The ability for membership management to share data with other software? Yes, but very limited.
How to Automate for Zenplanner gyms
We’ve created a workaround for gyms using Zenplanner to automate their sales process. We’ve built the entire lead generation sales process in our GymEngine™ software. Your website/landing page lead form connects to our GymEngine™ software where a 7 day+ sales process will invite them in, ask them to schedule their first session, remind them and follow up if they do/don’t make it with only one manual input from gym staff.
Zenplanner – Grade C
Pushpress
Pushpress seems to “get it.” They realize that it’s foolish to think you could build an app that would do everything you would ever want. They have a Zapier connection and can share information with our GymEngine™ software and have standard statuses for leads, members, etc. Building an integrated system with Pushpress would be fairly seamless.
Automate Emails? Yes
Automate Text Messages? Yes (with our GymEngine™ software)
Automate Tasks? Yes (with our GymEngine™ software)
The ability for membership management to share data with other software? Yes, Zapier integration.
How to Automate for Pushpress gyms
We’ve built the entire lead generation sales process in our GymEngine™ software that seamlessly integrates with Pushpress. Your website/landing page lead form connects to our GymEngine™ software where a 7 day+ sales process will invite them in, ask them to schedule their first session, remind them and follow up if they do/don’t make it – 100% on autopilot. This system will help you truly turn your sales routine into a rock solid process.
Pushpress – Grade A
Wodhopper
Coming soon
Rhinofit
Coming soon
Glofox
Coming soon
Sugarwod
Coming soon
Boxcommand
Coming soon
Pike13
Coming soon
RxGym
Coming soon
Wodtogether
Coming soon
Don’t see your software here?
Do you use another gym membership software system? Would you like for us to review how well it can integrate with automated marketing and sales systems? Drop us a line – [email protected]